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Search Engine Marketing - Search Engine Marketing, we are a top Search Engine Marketing Company offering the best Search Engine Marketing Services with high quality Search Engine Marketing Optimization Skills in this SEO, SEM Business.

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Search Engine Marketing (SEM)
Search Engine Marketing (SEM), this is fast emerging as a powerful online customer acquisition tool. A lot of companies are now taking Search Engine Marketing very seriously indeed because if its done well it has a fantastic return on website development investment, it also has the potential to encourage these factors,

• Lead generation
• Increased web sales
• Superior brand awareness
• Higher corporate and business visibility

SEM is all about using the Search Engines such as Google, Yahoo and MSN to drive targeted traffic to your web sites. By targeted traffic, we are really talking about driving prospective customers to your website by using our international SEO knowledge to its best effect.
Search Engine Marketing is actually a blend of two core techniques. One is Search Engine Optimization, known as SEO (Natural) Search or Paid Search (paying search engines for placement).

SEO: Search Engine Optimisation

This is what most of our competition tells other people about SEO,

“Search Engine Optimization (SEO) pertains to building and maintaining your website in a manner that would rank it high on search engine results for the keywords that your customers would type to look for your business. High Search Engine Positioning or Search Engine Placement is what you would look for from your SEO efforts. SEO is also called Natural Search or Free search because, once you optimize your site, you don't need to pay to get listed on Search engines. If your sites are optimized well, you will be shown in the top pages of major search engines, which becomes a source of free leads coming to your website. Of course, you need to maintain your website to keep and improve its rank over a period of time. But the search engines do not charge you to be ranked higher up in the engines. The drawback of this approach is, it takes time and a lot of expertise to get your website into the top pages on search engines. After that you need to maintain the position by constantly monitoring and modifying the web pages.
In addition there are link campaigns, directory submissions that you need to conduct to help you boost your page rank and display your link popularity."

The above extract was taken from another website but what many of the rest of the SEM community are saying, however, we think its wrong in its assumptions and sends the wrong information about search engines in general, to explain:-

In the first place we are quite able to talk about all of this because of our vast knowledge of the internet, we own more top ranked websites than most of the top SEO companies put together.

Let us open the debate by saying the above statements are partly true but in our humble opinion they are wrong in some of their thinking and its getting scary how many Search Engine Marketing Companies are joining forces and giving misleading information in an attempt to justify inflated prices, its time that responsible, creditable experts such as ourselves speak up and give a true picture of whats really happening out there!

Let us start by giving you the required information and breaking down the myths about SEM and SEO in a easy to follow format.

“Search Engine Optimization (SEO) pertains to building and maintaining your website in a manner that would rank it high on search engine results for the keywords that your customers would type to look for your business".

We think this part is true but would add that to build a website that needed little maintenance it would be better for all Search Engine Marketing Companies to provide details and advise their clients to build their websites in accordance with the directives of w3c.org the overseers of the internet. One of the reasons they don't is because most SEO companies and web designers can't perform or are unwilling to perform such tasks.

This is very important as one can't have good Search Engine Marketing or SEO if the search engine spiders, (these are sometimes called bots) search your content after you have paid what maybe huge fees to Search Engine Marketing Companies just to find that your given website has so many coding errors that the bots have to return to their search engine homes and report that your site is full of errors and therefore unreadable. This in turn means the best SEO in the world wont transport your website to top spot on the search engines. To put this in perspective all of our top ranked websites are fully validated we leave you to make up your own conclusions about this?

We would however take this opportunity to point out that if we are asked by you to provide any Search Engine Marketing Services our first priority to you as the client is to eliminate as many errors as possible, this we do totally free of charge. To validate any site can cost several thousands dollars which is one of the reason why most Search Engine Marketing Companies keep this information to themselves.

"High Search Engine Positioning or Search Engine Placement is what you would look for from your SEO efforts. SEO is also called Natural Search or Free search because, once you optimize your site, you don't need to pay to get listed on Search engines".

We agree 100% but would add, sometimes for big business, it pays to set aside some of the advertising budget to PAY AS YOU CLICK. In our experience Google adwords is best placed for this valuble service, this is because some companies need to get their messages out quickly and SEO changes may not be picked up by the bots for several days, this is one area of SEM that seems to be shrouded in mist and needs to be fully explained to potential clients.

"If your sites are optimized well, you will be shown in the top pages of major search engines, which becomes a source of free leads coming to your website. Of course, you need to maintain your website to keep and improve its rank over a period of time. But the search engines do not charge you to be ranked higher up in the engines".

Again in most parts true but we would argue about maintaining your website to keep and improve its rank over a period of time. When we do the SEO correctly we already know it will be placed as high as it could be and we think this is just an excuse to keep you the client paying for services that are no longer needed or justified. We know many SEM's will disagree with this, however, having spoken to many disgruntled victims of this type of practice causes us to beleive this is blatent over charging!

"The drawback of this approach is, it takes time and a lot of expertise to get your website into the top pages on search engines. After that you need to maintain the position by constantly monitoring and modifying the web pages".

Yes this does take a lot of expertise but if done correctly in the first place, it does not need to be constantly modified infact this could harm all the good work some SEO teams have already carried out. We recommend that you do update your content as this is in the most part healthy for your site but you should be aware that too many changes in your tags can result in dropping your site from page 1 for several weeks which is considered bad SEO practice.

We are one of the best SEO, Search Engine Marketing Businesses in the UK if not the world, and beleive in putting the needs of the customer first and provide a trustworthy, quality service to all.